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The Rule Builder allows users to add custom rules to create dynamic conditions and actions within the e-commerce platform. Using the Rule Builder, you can define specific criteria based on various attributes, such as customer data, cart contents, order details, or other relevant factors. These custom rules can then trigger specific actions, such as applying discounts, displaying personalized content, or adjusting pricing based on specific conditions. The Rule Builder empowers businesses to create highly tailored and automated experiences for their customers, enhancing the flexibility and customization options within the Shopware framework.